HIBO
SCOPE: BRAND PLATFORM & VISUAL LANGUAGE · ART DIRECTION FOR BRAND IDENTITY · PACKAGING & WEB DESIGN · CONTENT ARCHITECTURE · BRAND IMAGERY & LAUNCH CAMPAIGN
HIBO began with two obsessions: beauty and Japan — the place its ingredients come from. After securing exclusive rights to a collagen component, the brand was built around a simple principle: Healthy Inside, Beautiful Outside. The ambition was clear — to create a brand first, and a product line to follow.
We developed a brand platform and visual language shaped by our own memories of Japan as a place, and by the quiet logic of Perfect Days by Wim Wenders — where beauty is found in routine, and meaning in small details.
HIBO was designed to ground you — and gently return you to yourself through ritual.