Elemental Lab
SCOPE: BRAND PLATFORM & VISUAL LANGUAGE · ART DIRECTION FOR BRAND IDENTITY · PACKAGING & WEB DESIGN · BRAND IMAGERY · LAUNCH CAMPAIGN
Wellness has a trust issue. Too many brands rely on vague claims, aesthetic promises, and little transparency. With Elemental, we took a different approach — one grounded in evidence and developed in collaboration with an Italian lab.
The arc came from Leeloo in The Fifth Element: a purely functional mission that reveals something deeply human. She became our north star for both the visual language and tone of voice.
We created a brand platform and visual language that felt as clear and exact as the product itself, distilling it into a simple line: Trust your gut. From the website to the trade fair floor, every touchpoint did the same job: make science feel clear, desirable, and easy to trust.