Dzintars
SCOPE: CREATIVE PRODUCTION · CASTING & LOCATION SCOUTING · SHOOT PRODUCTION & ON-SET DIRECTION · POST PRODUCTION · PHOTO & VIDEO CAMPAIGN ASSETS
Suncare is usually sold as fantasy: endless summer, perfect bodies, and the same clichés in better lighting. Dzintars asked us to relaunch their suncare line without pretending life only happens during two weeks in August.
Inspired by the Iceland skateboarding scenes in The Secret Life of Walter Mitty, we built the campaign around a simple idea: adventure begins the moment you step outside and let things actually happen.
The result was a photo and video campaign about movement, freedom, and small acts of escape — with sunscreen as the reason to go.