Dzintars
Suncare is built on fantasy. Endless summer. Perfect bodies. Elsewhere. But the people who need it most aren’t on holiday all the time. They’re moving.
For Dzintars, we repositioned sunscreen for real life. Active. Everyday.
We forget what being outside does to us.
Even a few minutes in natural light can bring you back. What began as a relaunch became a quiet rewrite of the Walter Mitty story — from imagining life to living it. From routine to movement.
Across photo and video, the brand invites you out.
Into small, everyday adventures.
“Suncare, adventure-sized.”
“Crisis paused for golden hour.”
We see sunscreen as part of being in the world.
Scope:
Creative Production
Casting and Location Scouting
Shoot Production and On-set Direction
Post Production
Photo and Video Campaign Assets